About Us
Meet Our Team
Joanna Holden
CO-FOUNDER, SENSORY COACH
Joanna Holden works with children and families who are searching for answers—and for a way forward that feels hopeful and supportive. Known for her calm, patient approach, Joanna helps children feel safe, understood, and capable, often when they’ve struggled to feel that way elsewhere.
With a background in movement, child development, and years of specialized training, Joanna created the PRI+ Program as a thoughtful, whole-child approach to sensory, behavioral, and anxiety-related challenges. Over the years, she has supported hundreds of families, guiding them through meaningful changes that extend far beyond the sessions.
Joanna believes that every child has potential—and that when children feel supported, families can breathe easier and move forward with confidence.
Angie Bradley
Parent Coach
Angie has worked with children with special needs for over 26 years. Along her journey she has become adamant about examining the issues children struggle with at a foundational level.
As a parent of a child with ADHD, she has made it her mission to explore every avenue to help her son. Learning about hemispericity and primitive reflexes has not only changed her son’s life, it has guided her to fine tune a path for supporting other parents.
Angie is a specialist in understanding complex behavior concerns that stem from primitive reflex retention and sensory regulation struggles. Angie earned her Bachelors degree in Child Development and her Masters degree in Early Childhood Special Education. She has provided behavioral guidance for parents for the last ten years and plans to continue as a virtual consultant for families in the US as well as abroad.
Her ultimate goal is to empower parents and help them have a deeper understanding of their child’s functional development so they can conquer a brighter future together.
Shannon Hartzell
Parent Coach
Shannon has always been fascinated with the relationship between brain development in early childhood, and how it affects human behavior. As a parent herself, she is amazed daily by the changes and growth her own child exhibits, and what our brain is truly capable of. Through education and her work experience, she has grown quite passionate about understanding and helping children who struggle with behavior, emotional regulation, and social skills.
Shannon earned her Bachelor’s degree in psychology and criminal justice from the University of Northern Colorado. Since then, she has worked in a variety of settings all aiming to help and support children with behavior and academic challenges and their families. She has the unique experience of working both on the medical side of helping this population, as well as the non-medical approach through primitive reflex and sensory integration work.
She quickly came to recognize the need for more validation, support and guidance for parents of children struggling behaviorally and academically. As a parent coach, Shannon helps parents to gain a better understanding of why their child does what they do, and how to grow with them as their child’s brain strengthens and develops. Specifically, she coaches skills in communication, setting boundaries and expectations, accountability and how to support your child moving forward with their new abilities.
Shannon is eager to empower you as a parent, and help you build on the foundation of skills you are already implementing in your daily life.
Sara Holden
Co-Founder / Operations
Sara has always been interested in puzzles. She loves figuring out the best ways of putting things together and finding the most efficient process to achieve a goal. Her path has taken her from Lighting Design for the Theater to Retail Management to Data Analysis, Operations, and Product Management.
Thanks to Joanna, Sara has become fascinated with primitive reflexes and how the brain functions. ATNR is her favorite! Her goal is to keep PRI+ running smoothly from an operations perspective in order to serve as many children and families as possible.
In her spare time, Sara loves to play with her two dogs, do jigsaw and word puzzles, cheer for the DU gymnastics team, and root for her hometown Baltimore Ravens and Orioles. If you are up for a real adventure, challenge her to a game of Scrabble!
